![]() ![]() This year, Cobalt introduced its new door integration capability that enables robots pass through areas closed off by a door using wireless technology to communicate with access control readers. ![]() The company has deployed security and facilities management services to clients in various sectors (Technology, Defense, Finance, and Manufacturing) across a variety of organizational sizes (small startups to marquee Fortune 50 companies). Travis Deyle, CEO, Cobalt has developed a Robots-as-a-Service model which combines autonomous patrolling robots with human specialists, enabling organizations to provide a 24-hour security solution that complements existing security assets like manned security guards and access control systems (ACS). The company intends to use the funds for geographic expansion of services throughout the domestic United States. The company wondered how this would impact its go-to-market strategy as well.Cobalt Robotics, a San Mateo, Calif.-based physical security service provider that builds indoor autonomous robots to make security and facility operations effective, raised $35m in Series B financing. As Cobalt looked to its future, it envisioned entering into other workplace robotic functions beyond security. We seek to inspire others with our friendly and upbeat outlook on the future. Yet the company faced a series of challenges and decisions around how to scale, including how to overcome the human-veto factor, which verticals to target, and which distribution channel to use. As a Series C venture-backed company which had raised over $90 million to date, Cobalt was under pressure to scale quickly. By 2022, Cobalt had deployed hundreds of security robots at companies around the world, including DoorDash, Yelp, and Slack. At Cobalt, we’re on a mission to make spaces smarter, safer, and more secure. Recruiting suitable talent was also increasingly challenging in the wake of the pandemic and the "great resignation." Cobalt's robots could work around the clock, did not resent repetitive work, and were accurate in their work. ![]() ![]() Security was of critical importance to companies, and yet human security guards were expensive, exhibited high turnover, and were prone to discipline lapses due to the isolated and repetitive nature of the job. Outfitted with over 60 sensors, Cobalt robots patrolled workplaces, leveraging AI and machine learning to identify an array of security risks. Below are the available bulk discount rates for each individual item when you purchase a certain amountĪuthor: Jeffrey Rayport Author: Nicole Tempest Keller Author: Kyung Keun Park Best Seller: FALSE Breadcrumb Series: HBS Global Research Center: California Research Center Classic: FALSE Copyright Perm Flag: TRUE Educator Message Flag: TRUE Exclusive: FALSE Format Type Filter: PDF Pages: 23 Primary Category: Case Publish Date: JanuPublish Date Range: Last 6 months Related Topics: Customer strategy Related Topics: Strategy Related Topics: Marketing Related Topics: Inventions Related Topics: Disruptive innovation Related Topics: Innovation Related Topics: Entrepreneurship Source: Harvard Business School Special Value: FALSE SubjectList: Customer strategy,Strategy,Marketing,Inventions,Disruptive innovation,Innovation,Entrepreneurship Item: # 823096 Pages: 23 Publication Date: January 28, 2023įounded in 2016, Cobalt Robotics, based in Fremont, California, was a Robot-as-a-Service (RaaS) company that built autonomous workplace robots that were designed to replace or supplement human security guards. ![]()
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